SOVA VI - France - WL1 v2

Section 1 – Job Summary
In close collaboration with the Global team and in line with the marketing strategy, develop and deploy integrated communication plans for brands/franchises to support business objectives (volume, share, image, equity) through effective communication with consumers, professionals, media and other stakeholders.  

Development of communication plans 
- Analyze market situation & consumer insights
- Define key messages
- Build and coordinate the activation plan
- Coordinate the implementation of all communication tools (media relations, advertising, PR events, digital…) in accordance with brand strategies and local needs
- Ensure that campaigns are adapted and relevant to different audiences and channels (B2C / B2B / Digital / etc.)
- Involve agencies as necessary

Implementation of communication plans 
- Elaboration of press releases, press kits, product presentations, speeches...
- Organization of press conferences, interviews, visits to production sites or meetings with experts, etc.
- Relationship with the media and influencers
- Participation in trade shows, organization of booths, participation in congresses, sponsorship, etc.
- Manage social networks
- Events organization
- Production of internal communications content

Evaluation and improvement of communication plans 
- Monitoring of campaign performance (A&P ROI, KPIs, etc.)
- Evaluation of results, identification of levers to optimize future campaigns

Section 2 – Responsibilities
• Understand consumer needs and create compelling communication plans to engage them and drive business growth
• Translate global strategies into localized communication programs to effectively reach target audiences across various channels
• Develop and execute comprehensive communication strategies that align with business goals and resonate with diverse stakeholders
• Collaborate with cross-functional teams, including creative agencies, media partners, and external consultants, to ensure seamless execution of communication initiatives
• Monitor and analyze campaign performance, using data-driven insights to refine strategies and enhance their impact over time

Section 3 – Qualifications
• Bachelor’s degree in Communication, Marketing, or related field; MBA preferred
• Proven experience in developing and implementing successful communication strategies that drove business growth and improved brand perception
• Strong understanding of market trends, consumer behavior, and industry best practices in communication and marketing
• Excellent written and verbal communication skills, with the ability to craft clear and compelling messaging that resonates with diverse audiences
• Proficiency in project management, with the ability to manage multiple initiatives simultaneously and deliver high-quality work within tight deadlines
• Strategic thinker with a creative mindset and a passion for staying ahead of the curve in communication innovation

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.